What is Responsive Web Design and Why does Your Website need it?

The average screen time – the people spend time on gadgets is currently  4 hrs.
This number means many things in the world of business. The increase in screen time creates an ideal marketing space for businesses. So, a website needs to be responsive otherwise your business may lose leads and sales.  Here we are describing what is a responsive web design and why does a website needs it?

 What is responsive web design?

What is Responsive Web Design and Why Does Your Website Need it?
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Responsive web design simply allows web pages to respond to the size of the screen or browser they are being viewed on.

Basically, a responsive website adapts to its environment, rather than the user having to adapt to it.

For example, an iPhone, tablet, Kindle, laptop, etc. will all display easy-to-navigate websites.

How does responsive web design work?

Responsive web design works through Cascading Style Sheets (CSS), using various settings to serve different style properties determined by the screen size, orientation, resolution, color capability, and other characteristics of the user’s device. A few examples of CSS properties related to responsive web design include the viewport and media queries.

Is my website responsive?

You can quickly see if a website is responsive or not in your web browser.

  • Open Google Chrome
  • Go to your website
  • Press Ctrl + Shift + I to open Chrome DevTools
  • Press Ctrl + Shift + M to toggle the device toolbar
  • View your page from a mobile, tablet, or desktop perspective

You can also use a free tool, like Google’s Mobile-Friendly Test, to see if pages on your website are mobile-friendly.

Why do your website need responsive design?

According to StatCounter,mobile and tablet devices usage increased to 51.3%.

Responsive Web Design is big term in web design industry or for webdesigner or web developer right now . But if you are not a web designer you may want to know what “Responsive Web Design” term means.

Responsive Web Design can help you in solving your business related problems. It will make your website a mobile friendly and anybody can access via any device ranges from large screen size to small screen size.

What google recommend

Google recommends “Responsive web design and prioritizes them in search algorithms.

Since Google is the primary search engine to impress with your website, it is smart to follow what Google loves.

Google not only recommends Responsive web design (RWD) as the best way to target mobile and tablet users, and also favors mobile-optimized sites when presenting results for searches made on a mobile device.

This is especially true when mobile users search for local services. It’s important to note more searches originated on mobile devices.

Easier to manage

Having a separate desktop and mobile website requires having separate Google Adwords campaigns, SEO campaigns and separate Google Analytics reports. Managing one site is of course, far easier than managing two sites.

There can be an argument made for multiple sites though, such as having a mobile-specific Adwords and SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

Improved user experience

User experience is crucial to website owners. You want people to like your website, and you want it to be easy to use to convince them to come back.

If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear unprofessional.

How to Make a Responsive Design

There are no of ways to make a responsive design. The three main component of responsive design are:

  • A fluid grid
  • Flexible text and images
  • Media queries

A fluid grid

Grid systems are used for creating page layouts through a series of rows and columns that house your content.

fluid grid systems are appropriate scales up to 12 columns as the device or viewport size increases

Grid System
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Bootsrap Grid System

The most common screen sizes for responsive design are:

Large desktop
1220 px and more

960 – 1219 px

Tablet (Portrait)
768 – 959 px

Mobile (Wide)
480 – 767 px

479 px and less

Flexible Text & Images

flexible images also called adaptive images that properly adjust to different screen sizes, resolutions, positions, and other factors.

Text can now be legible regardless of the end user’s device. With a flexible container (within the grid), text can wrap with an increase in font size on smaller devices.

Media queries

responsive web design media query
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Media query is a CSS technique introduced in CSS3.

Media queries specify the CSS to be applied accordingly, depending on a device’s breakpoint (for example, iPhone portrait orientation or iPad landscape orientation, etc.).

It uses the @media rule to include a block of CSS properties only if a certain condition is true.


When the screen (browser window) gets smaller than 768px, each column should have a width of 100%:

/* For mobile phones: */
[class*="col-"] {
  width: 100%;

@media only screen and (min-width: 768px) {
  /* For desktop: */
  .col-1 {width: 8.33%;}
  .col-2 {width: 16.66%;}
  .col-3 {width: 25%;}
  .col-4 {width: 33.33%;}
  .col-5 {width: 41.66%;}
  .col-6 {width: 50%;}
  .col-7 {width: 58.33%;}
  .col-8 {width: 66.66%;}
  .col-9 {width: 75%;}
  .col-10 {width: 83.33%;}
  .col-11 {width: 91.66%;}
  .col-12 {width: 100%;}

Do you have website but not responsive or in need of new responsive website we can provide you same, get a free consultation